About SoFlo Vegans
SoFlo Vegans is on a mission to help make South Florida a global hotspot for veganism. We started off by hosting monthly potlucks, happy hours, and speaker events and various locations around South Florida. They also extended their production and promotional services to other organizations. This includes Seed Food and Wine, Heal the Planet, Vegan Block Party, and the Mind-Body Expo. Since launching, they’ve helped produce over 200 events.
April 2008 – May 2017
After giving up in 2009 after going vegan for a year, I decided to give it one more try in 2013. In December of 2016, I met a person that would set me on a path to grow SoFlo Vegans into what it is today. Susan Hargreaves is the founder of Animal Hero Kids and an Animal Rights activist since 1980. I attended the Fort Lauderdale Vegfest as press and saw someone standing on the stage that looked like they were in charge. She immediately asked me if I wanted to dress up as a cow for 30 minutes and three years later, I’m still supporting her nonprofit organization.
June 2017 – Dec 2017
We launched a potluck event called SoFlo Vegans Unite held monthly at ArtServe in Fort Lauderdale. The second event was a happy hour called SoFlo Vegans Drink. This year also marked our first involvement with Seed Food and Wine as I captained their marketing committee. We held our first vendor’s table at the Fort Lauderdale Vegfest where we met two people that would prove instrumental in our future success. These two individuals were Emilia Lujan and Alba Chang. I would also meet Jacque Tarlton at a leadership event that same month.
Jan 2018 – Dec 2018
With Emilia as our Events Manager, we stepped up our events by working with other organizations. This included co-producing an event with EarthSave Miami and Dr. Will Tuttle at Vegan Fine Foods. We partnered with YoSoy Workspaces to launch the YoSoy Festival and kicked off our first SoFlo Vegans Speak event at Nutrition Smart in Pembroke Pines. Other collaborations include Vegan Block Party, Heal the Planet, Fort Lauderdale VegFest, Palm Beach VegFest, and Seed Food and Wine. It also marked the launch of our first podcast with Earthling Ed. Alba would join the team around the same time Emilia stepped away to run MindBody Expo.
Jan 2019 – Dec 2019
We kicked our podcast into full swing and began handling marketing for a vegan retreat in Deerfield Beach called Balance for Life. This gave us first-hand experience to produce a series of large scale events for our community. We continued our partnerships with Heal the Planet, Vegan Block Party, Nutrition Smart, and Seed Food and Wine. Our podcast moved into its second and third season. Another major spotlight was our first Party event celebrating our two year anniversary.
Jan 2020 – Present
The New Year started off with a bang as we secured a partnership with the Miami Marlins for an event in May. This would fall through due to Covid-19. Also dashed were plans to host a Tri-County Film Festival in conjunction with the International Film Festival in July. We did manage to launch the first season of SoFlo Vegans Experience, showcasing an animated side to our organization. Inspired by the quarantine, we launched our first SoFlo Vegans EXPO in April. Currently, we are in the process of launching memberships for both our community and businesses. This will help us continue to grow and support our mission of making South Florida a global hotspot for veganism.
Meet Our Founder
General Manager | Founder
Sean Russell is an entrepreneur, media producer, and founder of SoFlo Vegans. He’s been producing podcasts since 2007 and is dedicated to teaching leaders effective communications through his company, Lesaruss Media.
Join Our Community
SoFlo Vegans is a grassroots organization dedicated to supporting the vegan community in South Florida. REGISTER for free and help make us become a global hotspot for veganism.